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Innovative cameras enhancing the fan journey in the Coppa Italia Final

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More than 38 pitch-side and stand cameras were used to film this week’s Coppa Italia final between Fiorentina and Inter Milan at Stadio Olimpico in Rome.

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UEFA and European Space Agency Join Forces for a Tech Innovation Mission! 

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UEFA has announced an agreement with the European Space Agency - ESA, the first ever between the organisation dedicated to the exploration of space and a sports organisation. This partnership will enable UEFA to benefit from ESA’s network and expertise to address key challenges and generate new opportunities in football through innovative solutions.

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ATP implements full Electronic Line Calling in a groundbreaking move!

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The ATP Tour has revealed that starting in 2025, Electronic Line Calling Live (ELC Live) will be implemented across all ATP Tour events. ELC Live is an advanced technology that will cover all court lines to determine 'out' calls during matches, a role typically performed by on-court line judges.

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Revolutionizing the Masters Digital Experience: IBM’s Generative AI Commentary and Hole-by-Hole Player Predictions.

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IBM and the Masters Tournament have introduced two innovative new features as part of the award-winning Masters app and Masters.com digital experience, including Artificial Intelligence (AI), generated spoken commentary.

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THE FIRST SUPER BOWL CONCERT IN THE METAVERSE!

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The National Football League (NFL) announced plans for the Hip-hop artist Saweetie Super Bowl Concert Presented by Intuit on Roblox. The free virtual concert will be an official part of the NFL's Super Bowl LVII event line-up. It will take place in Warner Music Group's Rhythm City, a first-of-its-kind music-themed social roleplay experience on Roblox that was announced earlier this week.

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FIFA Club World Cup referee makes history by explaining VAR decision to the crowd.

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Before the beginning of the FIFA Club World Cup, the football governing body announced that they would be trialling a system which would allow referees in the tournament to use microphones to communicate VAR decisions to fans in the stadium, as well as television audiences watching at home, this aiming to make VAR interventions more understandable for spectators, both in the stadium and via broadcasters.

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The first AO Startups’ incubator accepted 7 technology firms! 

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AO StartUps is the latest step in Tennis Australia’s innovation program, which helps startup companies pilot their cutting-edge technology at the Australian Open and other areas of Tennis Australia’s business. It’s been designed to extract maximum value for the startup, streamline corporate processes that can often stifle innovating at speed, and provide an opportunity for future investment via Tennis Australia’s venture capital fund, Wildcard Ventures. Companies participating in AO StartUps will be provided with the opportunity to test their business models in real-time and directly access proprietary intel and exposure at one of the world’s most significant sports and entertainment events.

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NBA and Meta bring a new virtual reality experience for fans!

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🚀 The National Basketball Association (NBA) and Meta announced a multiyear partnership extension that will feature a new virtual reality experience for fans through Meta Horizon Worlds via Meta Quest, the official VR headset of the NBA and WNBA (Women's National Basketball Association).

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New technologies are betting on women´s football! 

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FIFA Women's World Cup Australia & New Zealand 2023™ will have Connected Ball Technology. The OCEAUNZ is the ninth successive football adidas has produced for the FIFA Women’s World Cup and has been designed to cope with the demands and speed of the modern game. Its design is inspired by the unique natural landscapes of the two host nations, with visuals nodding to the vast mountains of Aotearoa, New Zealand and Australia’s connection with the Indian Ocean.

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TWO TECHNOLOGICAL INNOVATIONS ARE AT THE CENTRE OF THE 2022 FIFA WORLD CUP CONVERSATIONS.

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Two technological innovations have been at the centre of the conversations because they influence the game. We will explain how these technologies work and how they have impacted some referees’ decisions.

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UEFA has announced an agreement with the European Space Agency - ESA, the first ever between the organisation dedicated to the exploration of space and a sports organisation. This partnership will enable UEFA to benefit from ESA’s network and expertise to address key challenges and generate new opportunities in football through innovative solutions.

Read More

The ATP Tour has revealed that starting in 2025, Electronic Line Calling Live (ELC Live) will be implemented across all ATP Tour events. ELC Live is an advanced technology that will cover all court lines to determine 'out' calls during matches, a role typically performed by on-court line judges.

Read More

The National Football League (NFL) announced plans for the Hip-hop artist Saweetie Super Bowl Concert Presented by Intuit on Roblox. The free virtual concert will be an official part of the NFL's Super Bowl LVII event line-up. It will take place in Warner Music Group's Rhythm City, a first-of-its-kind music-themed social roleplay experience on Roblox that was announced earlier this week.

Read More

Before the beginning of the FIFA Club World Cup, the football governing body announced that they would be trialling a system which would allow referees in the tournament to use microphones to communicate VAR decisions to fans in the stadium, as well as television audiences watching at home, this aiming to make VAR interventions more understandable for spectators, both in the stadium and via broadcasters.

Read More

AO StartUps is the latest step in Tennis Australia’s innovation program, which helps startup companies pilot their cutting-edge technology at the Australian Open and other areas of Tennis Australia’s business. It’s been designed to extract maximum value for the startup, streamline corporate processes that can often stifle innovating at speed, and provide an opportunity for future investment via Tennis Australia’s venture capital fund, Wildcard Ventures. Companies participating in AO StartUps will be provided with the opportunity to test their business models in real-time and directly access proprietary intel and exposure at one of the world’s most significant sports and entertainment events.

Read More

FIFA Women's World Cup Australia & New Zealand 2023™ will have Connected Ball Technology. The OCEAUNZ is the ninth successive football adidas has produced for the FIFA Women’s World Cup and has been designed to cope with the demands and speed of the modern game. Its design is inspired by the unique natural landscapes of the two host nations, with visuals nodding to the vast mountains of Aotearoa, New Zealand and Australia’s connection with the Indian Ocean.

Read More

Two technological innovations have been at the centre of the conversations because they influence the game. We will explain how these technologies work and how they have impacted some referees’ decisions.

Read More

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Arnaud Drijard, Sport Innovation Society (SiS) founder, deep-dives every week into his guests’ experiences and the most relevant sport industry topics to share with you their stories and insights.

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