NBA and Meta bring a new virtual reality experience for fans!

🚀 The National Basketball Association (NBA) and Meta announced a multiyear partnership extension that will feature a new virtual reality experience for fans through Meta Horizon Worlds via Meta Quest, the official VR headset of the NBA and WNBA (Women's National Basketball Association).

The NBA Arena in Meta Horizon Worlds experience will feature live NBA League Pass games in virtual reality throughout the season. The partnership extension will also include the launch of NBA-licensed apparel in the Meta Avatars Store and authenticated NBA League Pass access in Xtadium, a VR sports hub app that offers shared watching experiences in high-definition.

👓 Through Meta Horizon Worlds on Meta Quest, fans can access an immersive VR experience. The NBA and Meta will also bring 52 live NBA League Pass games – including five immersive 180-degree monoscopic live VR games in 2880 resolution – in “NBA Arena” in Meta Horizon Worlds. Fans can now visit the NBA Arena in Meta Horizon Worlds to watch NBA content with friends, compete in interactive mini-games and cheer on their favorite teams.

Meta Quest is the official headset of the NBA after Facebook signed a deal with the league in 2020. As part of the partnership extension, NBA-licensed apparel will soon be available in the Meta Avatars Store. Fans will be able to purchase their favorite NBA or WNBA team apparel for their Meta Avatar and showcase it across Facebook, Instagram, Messenger and on the Meta Quest. 

📱 Additionally, existing NBA League Pass subscribers will be able to access their subscription in YBVR’s Xtadium app within Meta Quest VR in the coming weeks. Live WNBA, NBA G League and NBA 2K League games will also be available via a Meta Quest headset. In Meta Horizon Worlds, fans will be able to access game highlights, recaps and archival content.

🎙 Jen Chun, NBA Executive Vice President and Head of Content Partnerships, stated: “Our extended partnership with Meta will provide more immersive and innovative ways to experience the NBA. Meta’s digital world opens up exciting possibilities for NBA fans to virtually attend our games and to interact with other fans around the world.”

🗣 Rob Shaw, Meta Director of Sports Media and League Partnerships, said: “Meta’s immersive VR technology is opening up new opportunities for sports fans to engage and interact with their favorite NBA teams. The NBA is always pushing us to innovate and leverage the latest technology to open the door to new fan experiences, and this chapter of our partnership achieves exactly that.”

The NBA consolidates as one of the most tech-oriented sports properties and keeps offering engaging and innovative content to all its fans, focusing on the new generations.  

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