The first AO Startups’ incubator accepted 7 technology firms! 

AO StartUps is the latest step in Tennis Australia’s innovation program, which helps startup companies pilot their cutting-edge technology at the Australian Open and other areas of Tennis Australia’s business. It’s been designed to extract maximum value for the startup, streamline corporate processes that can often stifle innovating at speed, and provide an opportunity for future investment via Tennis Australia’s venture capital fund, Wildcard Ventures. Companies participating in AO StartUps will be provided with the opportunity to test their business models in real-time and directly access proprietary intel and exposure at one of the world’s most significant sports and entertainment events.

The creation of AO StartUps follows the launch of Tennis Australia’s Venture Capital fund (Wildcard Ventures) and its multi-year partnership with global accelerator powerhouse, Techstars.

🎙 Machar ReidTennis Australia Head of Innovation, stated: “When we called for applications, we were inundated with companies across the globe seeking to be part of the inaugural AO StartUps portfolio. The benefit of having such interest is now a diverse set of startups working across our business. It’s pushing our innovation agenda at Tennis Australia and at the same time providing us great investment opportunities for the future.”

🗣 Raid explained this AO StartUps program: “Over the last three years we have been working with US based, venture capital powerhouse, Techstars, to further our push into the VC space, and that partnership has led us to launch AO StartUps this year. Through this process, we recognised the immense opportunity to better engage with early-stage Sport Tech companies and create mutual success by piloting their technology as part of the biggest global sports and entertainment event in January.”

The seven companies cover a broad cross-section of businesses; however, common to all is their disruptive technology and application within various areas of Tennis Australia, including the Australian Open.

⬇ The AO StartUps 2023 companies accepted: 
– Amperfii
– Cape Bionics
– equidi
– Recut

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