New technologies are betting on women´s football! 

FIFA Women's World Cup Australia & New Zealand 2023™ will have Connected Ball Technology. The OCEAUNZ is the ninth successive football adidas has produced for the FIFA Women’s World Cup and has been designed to cope with the demands and speed of the modern game. Its design is inspired by the unique natural landscapes of the two host nations, with visuals nodding to the vast mountains of Aotearoa, New Zealand and Australia’s connection with the Indian Ocean.

🚀 OCEAUNZ features the same connected ball technology seen in Qatar at the FIFA World Cup 2022. In collaboration with KINEXON, the technology provides precise ball data, which will be available to Video Match Officials in real time.

Combined with player position data and by applying artificial intelligence, the innovative connected ball technology contributes to FIFA’s semi-automated offside technology and offers Video Assistant Referees instantaneous information to help optimise decision-making.

OCEAUNZ features:

CTR-CORE – a groundbreaking core within the ball that is designed to improve accuracy and consistency, supporting fast, precise play with maximum shape and air retention

SPEEDSHELL – The ball’s polyurethane (PU) skin features micro and macro textures and a new 20-piece panel shape, enhancing aerodynamics

CONNECTED BALL TECHNOLOGY– A Suspension System in the center of the ball hosts and stabilizes a 500Hz inertial measurement unit (IMU) motion sensor, providing unprecedented insight into every element of the movement of the ball. The sensor is powered by a rechargeable battery, which can be charged by induction.

🎙 Franziska Loeffelmann, Design Director Football Graphics at adidas: “We’re turning up with a match ball that we’re incredibly proud of – featuring our innovative technology and with a design that represents the natural beauty of the landscape in which it will be played. The game is always evolving, and the design of the OCEAUNZ is built to help players cope with the pace and demands of the modern game.”

🔝 adidas has pledged to donate one per cent of the ball’s net sales to “Global Goal 5 Accelerator”, a project aimed at increasing female participation, representation and leadership in grassroots football. The programme focuses on increasing girls’ participation as well as the proportion of female coaches and female leaders in football for good community programmes, helping to ensure that every girl participant has a female athlete role model in their community.

⭐ Last year was a fantastic milestone for women’s football. The FIFA Women’s World Cup 2023 promises to be a turning point for women’s football, and it is only fitting that the tournament will be played with state-of-the-art technology.

🗞 More news and insights in our weekly newsletter! SUBSCRIBE HERE:


Receive SiS weekly newsletter with sport business and innovation news.