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FIFA World Cup 26™ Official Brand unveiled

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The FIFA World Cup 26™ Official Brand was unveiled in a star-studded event in Los Angeles, showcasing an innovative design that combines the image of the FIFA World Cup Trophy™ and the tournament year, creating a timeless and customizable emblem for future World Cups.

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FIFA Club World Cup referee makes history by explaining VAR decision to the crowd.

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Before the beginning of the FIFA Club World Cup, the football governing body announced that they would be trialling a system which would allow referees in the tournament to use microphones to communicate VAR decisions to fans in the stadium, as well as television audiences watching at home, this aiming to make VAR interventions more understandable for spectators, both in the stadium and via broadcasters.

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New technologies are betting on women´s football! 

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FIFA Women's World Cup Australia & New Zealand 2023™ will have Connected Ball Technology. The OCEAUNZ is the ninth successive football adidas has produced for the FIFA Women’s World Cup and has been designed to cope with the demands and speed of the modern game. Its design is inspired by the unique natural landscapes of the two host nations, with visuals nodding to the vast mountains of Aotearoa, New Zealand and Australia’s connection with the Indian Ocean.

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WHAT´S NEXT FOR THE QATAR 2022 STADIUMS?

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Several stadiums were left empty, with no long-term use after the last three World Cups in South Africa, Brazil, and Russia. However, Qatar plans to break the pattern of ‘white elephants’ this time around.

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QATAR 22 GROUP STAGE HAS BEEN SPECTACULAR!

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The first edition of the FIFA World Cup to be hosted in the Middle East and Arab world has presented several facts and figures, starting with a cumulative stadium attendance of 2.45 million spectators. That equals an average of 96% occupancy and is higher than the corresponding 2.17 million figure for the 2018 edition. Additionally, there have been more numbers and data to look at.

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press-release-2
The FIFA World Cup 26™ Official Brand was unveiled in a star-studded event in Los Angeles, showcasing an innovative design that combines the image of the FIFA World Cup Trophy™ and the tournament year, creating a timeless and customizable emblem for future World Cups.

Read More

1_GettyImages-1461621961
Before the beginning of the FIFA Club World Cup, the football governing body announced that they would be trialling a system which would allow referees in the tournament to use microphones to communicate VAR decisions to fans in the stadium, as well as television audiences watching at home, this aiming to make VAR interventions more understandable for spectators, both in the stadium and via broadcasters.

Read More

1674751725025
FIFA Women's World Cup Australia & New Zealand 2023™ will have Connected Ball Technology. The OCEAUNZ is the ninth successive football adidas has produced for the FIFA Women’s World Cup and has been designed to cope with the demands and speed of the modern game. Its design is inspired by the unique natural landscapes of the two host nations, with visuals nodding to the vast mountains of Aotearoa, New Zealand and Australia’s connection with the Indian Ocean.

Read More

2022-Fifa-World-Cup-Qatar-opening-ceremony-GettyImages-1244927557
The first edition of the FIFA World Cup to be hosted in the Middle East and Arab world has presented several facts and figures, starting with a cumulative stadium attendance of 2.45 million spectators. That equals an average of 96% occupancy and is higher than the corresponding 2.17 million figure for the 2018 edition. Additionally, there have been more numbers and data to look at.

Read More

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Arnaud Drijard, Sport Innovation Society (SiS) founder, deep-dives every week into his guests’ experiences and the most relevant sport industry topics to share with you their stories and insights.

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