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SiS MASTERS podcast helps those interested in sport, sport business & performance to understand inspiring experts’ challenges and solutions while sharing unique life experiences. 

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Coppa-Italia

Innovative cameras enhancing the fan journey in the Coppa Italia Final

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More than 38 pitch-side and stand cameras were used to film this week’s Coppa Italia final between Fiorentina and Inter Milan at Stadio Olimpico in Rome.
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FIFA World Cup 26™ Official Brand unveiled

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The FIFA World Cup 26™ Official Brand was unveiled in a star-studded event in Los Angeles, showcasing an innovative design that combines the image of the FIFA World Cup Trophy™ and the tournament year, creating a timeless and customizable emblem for future World Cups.
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Why is the success of the Kings League relevant to the sports industry? 

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92,522 spectators attended the Kings League’s Final Four matchup and sold out the stadium. The games between the four finalist teams were the main attraction, but it was not the only show for the attendees. The event featured a Super Bowl-style halftime show between games which featured a rap battle, performances by top stars like Tiago PZK and Lali, and other big names in attendance were Sergio "Kun" Aguero, David Villa and Barcelona president Joan Laporta.
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FIFA World Cup will have more than 100 games for the first time! And the FIFA Club WC will have 32 teams! 

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📈 The 2026 World Cup will have 104 matches instead of the traditional 64 games due to the expanded format with 48 teams taking part, global football governing body FIFA said on Tuesday after its Council meeting in the Rwandan capital Kigali.
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Lionesses achieve a game-changing decision for girls in England!

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EURO 2022 winners secure another historic moment with the UK Government school pledge for every girl in England to be given equal access to football and school sport.
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Ligue 1 Uber Eats and SiS brought the French league closer to Mexican fans! 

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📺 For the first time in its history, Ligue 1 Uber Eats hosted two Ligue 1 Touch events in Mexico, inviting local fans to experience and live the intensity of Le Classique. The OM-PSG match, played on 26 February 2023, was broadcasted live simultaneously on giant screens in Mexico City and Monterrey, with the presence of legendary former Ligue 1 Uber Eats players.
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FIFA Club World Cup referee makes history by explaining VAR decision to the crowd.

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Before the beginning of the FIFA Club World Cup, the football governing body announced that they would be trialling a system which would allow referees in the tournament to use microphones to communicate VAR decisions to fans in the stadium, as well as television audiences watching at home, this aiming to make VAR interventions more understandable for spectators, both in the stadium and via broadcasters.
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New technologies are betting on women´s football! 

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FIFA Women's World Cup Australia & New Zealand 2023™ will have Connected Ball Technology. The OCEAUNZ is the ninth successive football adidas has produced for the FIFA Women’s World Cup and has been designed to cope with the demands and speed of the modern game. Its design is inspired by the unique natural landscapes of the two host nations, with visuals nodding to the vast mountains of Aotearoa, New Zealand and Australia’s connection with the Indian Ocean.
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Two of the biggest women´s football powerhouses join forces! 

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Seeking international growth, Club Tigres Women and FC Bayern München Women have announced a multi-year partnership in women's football. The collaboration will begin with a friendly match on January 21 2023, in Monterrey at Estadio Universitario.
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LaLiga Tech and Sevilla FC use big data to recover million in transfers.

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LaLiga Tech and Sevilla FC have announced the availability of Transfer Tracker, a technology and legal consulting service that will return millions in unpaid compensation payments to football clubs worldwide.
press-release-2
The FIFA World Cup 26™ Official Brand was unveiled in a star-studded event in Los Angeles, showcasing an innovative design that combines the image of the FIFA World Cup Trophy™ and the tournament year, creating a timeless and customizable emblem for future World Cups.
1680185549336
92,522 spectators attended the Kings League’s Final Four matchup and sold out the stadium. The games between the four finalist teams were the main attraction, but it was not the only show for the attendees. The event featured a Super Bowl-style halftime show between games which featured a rap battle, performances by top stars like Tiago PZK and Lali, and other big names in attendance were Sergio "Kun" Aguero, David Villa and Barcelona president Joan Laporta.
1678303597346
📺 For the first time in its history, Ligue 1 Uber Eats hosted two Ligue 1 Touch events in Mexico, inviting local fans to experience and live the intensity of Le Classique. The OM-PSG match, played on 26 February 2023, was broadcasted live simultaneously on giant screens in Mexico City and Monterrey, with the presence of legendary former Ligue 1 Uber Eats players.
1_GettyImages-1461621961
Before the beginning of the FIFA Club World Cup, the football governing body announced that they would be trialling a system which would allow referees in the tournament to use microphones to communicate VAR decisions to fans in the stadium, as well as television audiences watching at home, this aiming to make VAR interventions more understandable for spectators, both in the stadium and via broadcasters.
1674751725025
FIFA Women's World Cup Australia & New Zealand 2023™ will have Connected Ball Technology. The OCEAUNZ is the ninth successive football adidas has produced for the FIFA Women’s World Cup and has been designed to cope with the demands and speed of the modern game. Its design is inspired by the unique natural landscapes of the two host nations, with visuals nodding to the vast mountains of Aotearoa, New Zealand and Australia’s connection with the Indian Ocean.

Podcast

Arnaud Drijard, Sport Innovation Society (SiS) founder, deep-dives every week into his guests’ experiences and the most relevant sport industry topics to share with you their stories and insights.

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