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FIFA World Cup 26™ Official Brand unveiled

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The FIFA World Cup 26™ Official Brand was unveiled in a star-studded event in Los Angeles, showcasing an innovative design that combines the image of the FIFA World Cup Trophy™ and the tournament year, creating a timeless and customizable emblem for future World Cups.

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FIFA Introduces AI League Mobile Video Game to Boost Fan Engagement and Attract Younger Audiences.

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World football’s governing body, FIFA, has released an open beta version of its new mobile video game called AI League. Developed by web3 AI firm Altered State Machine, the game is currently available on Android, with an iOS version set to be released soon, according to a statement. This marks FIFA's first game release since its split from publisher EA Sports in the previous year.

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FIFA World Cup will have more than 100 games for the first time! And the FIFA Club WC will have 32 teams! 

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📈 The 2026 World Cup will have 104 matches instead of the traditional 64 games due to the expanded format with 48 teams taking part, global football governing body FIFA said on Tuesday after its Council meeting in the Rwandan capital Kigali.

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2023 Main Sport Events

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2023 will have several top sports events, some of which could be a breaking point for the growth and near future of their sport due to the success of recent events and because it is anticipated in the strategic plans of their sport governing bodies. Here are the main sports events of the year and why they are so relevant.

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FIFA

DATA IS POWER, AND NOW THE PLAYERS WILL OWN IT!

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Individual player data will be collected by FIFA, giving players immediate insights for the first time. 
The launch of a dedicated player app for FIFA World Cup Qatar 2022 is the latest development in Fifa’s digital transformation journey. Players at Qatar 2022 will be able to get insights into their on-field performance through the FIFA Player App, based on input from professional players, in collaboration with FIFPRO, the global representative of professional footballers. 

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press-release-2
The FIFA World Cup 26™ Official Brand was unveiled in a star-studded event in Los Angeles, showcasing an innovative design that combines the image of the FIFA World Cup Trophy™ and the tournament year, creating a timeless and customizable emblem for future World Cups.

Read More

1680712380967
World football’s governing body, FIFA, has released an open beta version of its new mobile video game called AI League. Developed by web3 AI firm Altered State Machine, the game is currently available on Android, with an iOS version set to be released soon, according to a statement. This marks FIFA's first game release since its split from publisher EA Sports in the previous year.

Read More

Image-1-3
2023 will have several top sports events, some of which could be a breaking point for the growth and near future of their sport due to the success of recent events and because it is anticipated in the strategic plans of their sport governing bodies. Here are the main sports events of the year and why they are so relevant.

Read More

FIFA
Individual player data will be collected by FIFA, giving players immediate insights for the first time. 
The launch of a dedicated player app for FIFA World Cup Qatar 2022 is the latest development in Fifa’s digital transformation journey. Players at Qatar 2022 will be able to get insights into their on-field performance through the FIFA Player App, based on input from professional players, in collaboration with FIFPRO, the global representative of professional footballers. 

Read More

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Arnaud Drijard, Sport Innovation Society (SiS) founder, deep-dives every week into his guests’ experiences and the most relevant sport industry topics to share with you their stories and insights.

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