Ligue 1 Uber Eats and SiS brought the French league closer to Mexican fans! 

📺 For the first time in its history, Ligue 1 Uber Eats hosted two Ligue 1 Touch events in Mexico, inviting local fans to experience and live the intensity of Le Classique. The OM-PSG match, played on 26 February 2023, was broadcasted live simultaneously on giant screens in Mexico City and Monterrey, with the presence of legendary former Ligue 1 Uber Eats players.

🐯 SiS collaborated with the event in Monterrey in partnership with Tigres UANL, a media & fan tour in Marseille, and digital activations. In Monterrey, where a hundred fans and VIPs were invited to the Rooftop of the Hotel Habita to watch the match on a giant screen in an exceptional setting with the presence of André-Pierre Gignac, current star player of Tigres UANL, who played for Olympique de Marseille.

✈ The partnership between SiS and Ligue 1 Uber Eats, alongside the collaboration of Club Tigres, went one step further with a competition that allowed two Tigres fans to win a trip to France to experience the OM-PSG match in the legendary atmosphere of the Velodrome. The winners were accompanied by media and influencers who had the chance to experience Ligue 1 Uber Eats entirely.

The event in Mexico City, in the Teatro Ángela Peralta, organized by our colleagues from Extreme PR, gathered more than 1,000 fans who enjoyed the presence of Pedro Miguel Pauleta, the legend of PSG and Ligue1 Uber Eats, in addition to numerous activations for children and families and much more.

🌎 These two events in Mexico are part of Ligue 1 Uber Eats’ international strategy through the Ligue 1 Touch programme, a series of international events aimed at exporting the Ligue 1 Uber Eats experience beyond French borders, meeting fans from around the world and promoting Ligue 1 Uber Eats and its clubs in key territories for its development. 

We are proud to have contributed to Ligue 1 Uber Eats development in Mexico and look forward to more projects with LFP.

#Ligue1UberEats #Ligue1TouchMexico #Internationalization #EstoEsTigres#LeClassique

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