The all-in-one app brings all NBA content closer to its fans worldwide! The National Basketball Association (NBA) launches a first-of-its-kind new app experience for fans, driven by the power of data. With entirely new personalization features, the NBA App, a product of NBA Digital, the league’s joint venture with Turner Sports, will provide wall-to-wall content from every NBA game and feature social-style vertical video, unprecedented behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA vault for free.