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SiS MASTERS podcast helps those interested in sport, sport business & performance to understand inspiring experts’ challenges and solutions while sharing unique life experiences. 

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Captura de Pantalla 2023-04-24 a la(s) 10.19.41

#23. Neill Duffy – 17 SPORT – PURPOSE SUPER POWER FOR BRANDS, PROPERTIES & ATHLETES

Neill Duffy -17 SPORT, Chief Executive and Founder
Neill Duffy is the Chief Executive & Founder at 17 Sport, a company created to help brands, properties and athletes bring their purpose to life through purpose-led sports programs designed to solve social and environmental problems while also delivering positive business outcomes.
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#22. Andrew Messick – CREATING GREAT EXPERIENCES FOR ATHLETES – IRONMAN GROUP

Andrew Messick-IRONMAN GROUP
Andrew Messick is the President and Chief Executive Officer of The IRONMAN Group. During his tenure, The IRONMAN Group has grown from a triathlon-focused company to the world’s largest organizer of mass participation events with hundreds of stand-alone events a year across more than 50 countries in triathlon, running, trail-running, road cycling, and mountain biking. Andrew shares his broad experience and deep dives into Ironman's group strategy, its properties and the institution’s future.
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#21. Matt Cutler – DIGITAL TRANSFORMATION IN SPORTS CONSUMPTION – Sports media & communication

Matt CUTLER-Sports media & communication Expert
Matt Cutler is a sports content, media and communication expert. Matt has specialised in sports industry storytelling for 15 years, first as editor of SportBusiness and latterly at Two Circles, as Head of Communications. He shared his digital transformation experience, what technologies and commercial strategies have worked, which haven't, and where investments have been successful. Let's look at the changes in sports consumption and its digital transformation.
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#20. Finbarr Kirwan – A DEEP DIVE INTO HIGH PERFORMANCE & INNOVATION – USOPC

Finbarr Kirwan-USOPC
Finbarr Kirwan is the Senior Vice President, Chief of Olympic Sport at United States Olympic and Paralympic Committee, and former director of performance. Finbarr and his team have a great responsibility to provide athletes best conditions to perform and keep leading the Olympic medal table. We talked about planning Olympic cycles, where and how to invest in talents, the different areas of innovation to drive competitive advantage, and much more. A deep dive into the world of high performance and innovation.
IMG_9835
Chris Iles-Senior Director of Brand Experience and Innovation with the Minnesota Twins
Chris Iles is the senior director of Brand Experience and Innovation with the Minnesota Twins (Major League Baseball team). In this role, he uses sport as a platform to expand the boundaries of human experience while pushing the Twins to set the standard for innovation in sports and entertainment. His goal is to make the Minnesota Twins the most innovative organization in sport; Chris deep dives with us into his experience and explains the projects they are running now, including their collaboration with Techstars.
Antonio Fernandez

#18. Antonio Fernández – LA BUENA GESTIÓN DE UN CLUB DE FÚTBOL- CEO & DG Professional Soccer (ESP)

Antonio Fernández -CEO & General Manager Professional Soccer
Antonio Fernández es ex directivo del Granada CF, Rayo Vallecano y Xerez CD, y profesor de posgrados relacionados con la industria del deporte entre ellos el de la Universidad del Real Madrid. Antonio nos habla de la transformación de los clubes profesionales de futbol, sus experiencias trabajando en diferentes clubes, los retos que representa lograr el control económico del club y tener crecimiento mediante una buena gestión.
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Raúl Zurutuza – LOS SECRETOS DEL ABIERTO MEXICANO DE TENIS – Director del AMT (ESP)

Raúl Zurutuza -Director del AMT
Raul Zurutuza es el Director del Abierto Mexicano de Tenis, el evento ATP más importante y con el “prize money” más alto de Latinoamérica que este año inauguró nuevas instalaciones. Raul nos habla de la evolución del AMT que en 2023 cumplirá 30 años, de sus inicios en la Ciudad de México al cambio a Acapulco, cuáles fueron las razones para este y otros cambios hasta convertirse en uno de los eventos favoritos de los jugadores.
WhatsApp Image 2022-11-29 at 09.51.58

Mark Parkman – THE MAGIC OF BROADCASTING THE OLYMPICS – COO at BlueStar Studios

Mark Parkman-COO at BlueStar Studios
Mark Parkman has just left the IOC, where he has produced 12 Olympic Games and launched and managed the Olympic Channel and Olympics.com, the world’s most-visited sports site in July and August 2021. He shared unique experiences in sports content, from broadcasting the games, to creating content and producing “The Redeem Team”, the 3rd most popular movie in the USA one week after its premiere. Mark explains his new project, BlueStar Studios, a TV & Film studio in Atlanta, Georgia.
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Finn Taylor – Volleyball World, CEO – THE STRATEGY TO GROW THE GAME WORLDWIDE!

Finn Taylor-Volleyball World, CEO
Finn Taylor is the CEO of Volleyball World discusses how the commercial arm of the FIVB works and how they collaborate with the organization and explains the aim to grow volleyball taking advantage of its fanbase, improving people's ability to watch and follow volleyball beyond the Olympics and making events commercially valuable. Finn also shares how he imagines the organization will be in the future.
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Mauricio Culebro – Club Tigres, Presidente – EL PLAN ESTRATÉGICO PARA SER REFERENTES (ESP)

Mauricio Culebro-Club Tigres, Presidente
Mauricio Culebro es el Presidente del Club Tigres, la institución más ganadora de la última década en el fútbol mexicano, varonil y femenil. Mauricio nos habla de los retos que significa trabajar para una afición leal y exigente con alrededor de 38,000 abonos vendidos, cuál es el plan estratégico de Tigres para los siguientes 5 años y cuáles son las claves para gestionar un equipo en lo deportivo y en lo operativo.
Captura de Pantalla 2023-04-24 a la(s) 10.19.41
Neill Duffy is the Chief Executive & Founder at 17 Sport, a company created to help brands, properties and athletes bring their purpose to life through purpose-led sports programs designed to solve social and environmental problems while also delivering positive business outcomes.
Captura de Pantalla 2023-04-21 a la(s) 12.28.59
Andrew Messick is the President and Chief Executive Officer of The IRONMAN Group. During his tenure, The IRONMAN Group has grown from a triathlon-focused company to the world’s largest organizer of mass participation events with hundreds of stand-alone events a year across more than 50 countries in triathlon, running, trail-running, road cycling, and mountain biking. Andrew shares his broad experience and deep dives into Ironman's group strategy, its properties and the institution’s future.
1676996414308
Matt Cutler is a sports content, media and communication expert. Matt has specialised in sports industry storytelling for 15 years, first as editor of SportBusiness and latterly at Two Circles, as Head of Communications. He shared his digital transformation experience, what technologies and commercial strategies have worked, which haven't, and where investments have been successful. Let's look at the changes in sports consumption and its digital transformation.
1676397300892
Finbarr Kirwan is the Senior Vice President, Chief of Olympic Sport at United States Olympic and Paralympic Committee, and former director of performance. Finbarr and his team have a great responsibility to provide athletes best conditions to perform and keep leading the Olympic medal table. We talked about planning Olympic cycles, where and how to invest in talents, the different areas of innovation to drive competitive advantage, and much more. A deep dive into the world of high performance and innovation.
IMG_9835
Chris Iles is the senior director of Brand Experience and Innovation with the Minnesota Twins (Major League Baseball team). In this role, he uses sport as a platform to expand the boundaries of human experience while pushing the Twins to set the standard for innovation in sports and entertainment. His goal is to make the Minnesota Twins the most innovative organization in sport; Chris deep dives with us into his experience and explains the projects they are running now, including their collaboration with Techstars.
Antonio Fernandez
Antonio Fernández es ex directivo del Granada CF, Rayo Vallecano y Xerez CD, y profesor de posgrados relacionados con la industria del deporte entre ellos el de la Universidad del Real Madrid. Antonio nos habla de la transformación de los clubes profesionales de futbol, sus experiencias trabajando en diferentes clubes, los retos que representa lograr el control económico del club y tener crecimiento mediante una buena gestión.
WhatsApp Image 2022-12-06 at 08.50.54
Raul Zurutuza es el Director del Abierto Mexicano de Tenis, el evento ATP más importante y con el “prize money” más alto de Latinoamérica que este año inauguró nuevas instalaciones. Raul nos habla de la evolución del AMT que en 2023 cumplirá 30 años, de sus inicios en la Ciudad de México al cambio a Acapulco, cuáles fueron las razones para este y otros cambios hasta convertirse en uno de los eventos favoritos de los jugadores.
WhatsApp Image 2022-11-29 at 09.51.58
Mark Parkman has just left the IOC, where he has produced 12 Olympic Games and launched and managed the Olympic Channel and Olympics.com, the world’s most-visited sports site in July and August 2021. He shared unique experiences in sports content, from broadcasting the games, to creating content and producing “The Redeem Team”, the 3rd most popular movie in the USA one week after its premiere. Mark explains his new project, BlueStar Studios, a TV & Film studio in Atlanta, Georgia.
Captura de Pantalla 2022-12-01 a la(s) 16.50.28
Finn Taylor is the CEO of Volleyball World discusses how the commercial arm of the FIVB works and how they collaborate with the organization and explains the aim to grow volleyball taking advantage of its fanbase, improving people's ability to watch and follow volleyball beyond the Olympics and making events commercially valuable. Finn also shares how he imagines the organization will be in the future.
Captura de Pantalla 2022-12-01 a la(s) 16.37.11
Mauricio Culebro es el Presidente del Club Tigres, la institución más ganadora de la última década en el fútbol mexicano, varonil y femenil. Mauricio nos habla de los retos que significa trabajar para una afición leal y exigente con alrededor de 38,000 abonos vendidos, cuál es el plan estratégico de Tigres para los siguientes 5 años y cuáles son las claves para gestionar un equipo en lo deportivo y en lo operativo.

Podcast

Arnaud Drijard, Sport Innovation Society (SiS) founder, deep-dives every week into his guests’ experiences and the most relevant sport industry topics to share with you their stories and insights.

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