Mark Parkman has just left the IOC, where he has produced 12 Olympic Games and launched and managed the Olympic Channel and, the world’s most-visited sports site in July and August 2021. He shared unique experiences in sports content, from broadcasting the games, to creating content and producing “The Redeem Team”, the 3rd most popular movie in the USA one week after its premiere. Mark explains his new project, BlueStar Studios, a TV & Film studio in Atlanta, Georgia.


Finn Taylor is the CEO of Volleyball World discusses how the commercial arm of the FIVB works and how they collaborate with the organization and explains the aim to grow volleyball taking advantage of its fanbase, improving people’s ability to watch and follow volleyball beyond the Olympics and making events commercially valuable. Finn also shares how he imagines the organization will be in the future.

Mauricio Culebro – Club Tigres, Presidente – EL PLAN ESTRATÉGICO PARA SER REFERENTES (ESP)

Mauricio Culebro es el Presidente del Club Tigres, la institución más ganadora de la última década en el fútbol mexicano, varonil y femenil. Mauricio nos habla de los retos que significa trabajar para una afición leal y exigente con alrededor de 38,000 abonos vendidos, cuál es el plan estratégico de Tigres para los siguientes 5 años y cuáles son las claves para gestionar un equipo en lo deportivo y en lo operativo.

Mariana Gutiérrez – Liga MX Femenil, Directora – CONSOLIDANDO MÁS QUE UNA LIGA DE FÚTBOL (ESP)

Mariana Gutiérrez es la Directora de la Liga MX femenil, una competición que desde su creación en 2017 no ha parado de crecer y la hace la liga de fútbol femenil con mayor cantidad de seguidores en todas sus redes sociales, además de tener el 100% de sus partidos transmitidos. Mariana nos comparte sus retos y experiencias en este proyecto que inició desde cero y se ha convertido en una liga referente a nivel mundial.

Content generation: Challenge Accepted!

Content generation has always been quite relevant in the sports industry. However, the context around the world in the last months accelerated the digitalization process.

10 Years of sport & education

More than 500.000 kids passed through the STEAM programs developed by Jesse Lovejoy! Jesse is a pioneer in implementing STEAM programs in sports.

Meet the fan engagement entrepreneur

Vicente Fernandez is the CEO and co-founder of SportsManias, which has become the industry leader in animated sports emojis and augmented reality effects.

No human is limited, the drive to innovate

This week’s episode: Moon Javaid is the Chief Strategy Officer of the San Francisco 49ers, in this role he oversees business intelligence, CRM, fan feedback, strategic planning, etc.

Odyssey to the high level

Frédéric Fontang is a former tennis player and a professional tennis coach; he’s Felix Auger-Aliassime’s coach, one of the most talented players of the new generation who reached the ATP top 10 working with Fontang.