Finn Taylor – Volleyball World, CEO – THE STRATEGY TO GROW THE GAME WORLDWIDE!

Finn Taylor - Volleyball World, CEO
Finn Taylor is the CEO of Volleyball World discusses how the commercial arm of the FIVB works and how they collaborate with the organization and explains the aim to grow volleyball taking advantage of its fanbase, improving people's ability to watch and follow volleyball beyond the Olympics and making events commercially valuable. Finn also shares how he imagines the organization will be in the future.
https://soundcloud.com/sismasterspodcast/15-finn-taylor-volleyball-world-ceo-the-strategy-to-grow-the-game-worldwide?si=24767776942c414393b62a0505abb16b&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

What you can learn in this episode:

· The aim is to make Volleyball the second favourite sport globally
· How are they working to present the game to the world in terms of TV production and live event experience 
· The relevance of Volleyball TV, created to allow fans to watch volleyball everywhere
· Changes made to enhance fan experience and engagement, how has the market reacted to these modifications?
· The plan for scheduling events and building traditions at each site