#21. Matt Cutler – DIGITAL TRANSFORMATION IN SPORTS CONSUMPTION – Sports media & communication
Matt Cutler is a sports content, media and communication expert. Matt has specialised in sports industry storytelling for 15 years, first as editor of SportBusiness and latterly at Two Circles, as Head of Communications. He shared his digital transformation experience, what technologies and commercial strategies have worked, which haven’t, and where investments have been successful. Let’s look at the changes in sports consumption and its digital transformation.