Chris Iles - Senior Director of Brand Experience and Innovation with the Minnesota Twins
Chris Iles is the senior director of Brand Experience and Innovation with the Minnesota Twins (Major League Baseball team). In this role, he uses sport as a platform to expand the boundaries of human experience while pushing the Twins to set the standard for innovation in sports and entertainment. His goal is to make the Minnesota Twins the most innovative organization in sport; Chris deep dives with us into his experience and explains the projects they are running now, including their collaboration with Techstars.

📱 This episode is presented by SportsManias, a creative digital agency recognised as the industry leader in animated emojis and augmented reality effects, connecting partners and brands with fans’ conversations on every major mobile messaging and social media platform, including Instagram, TikTok, Snap, Twitter, WhatsApp and wherever fans are expressing their passion. SportsManias’ emojis and AR Effects have driven over 15 billion views to date.

What you can learn today:
– Why are the Twins pushing for innovation
– A fan-centric approach to innovation
– The 3 pillars of innovation 
– The Twins’ relation with Techstars
– Some case studies and how to measure success innovation

“What gets me out of bed every day is poking at the edges of human experience to create something new that the human race has never seen.”

“My north star is making the Minnesota Twins the most innovative organization in sport”

“We were the first to launched a metaverse activation in professional sport”

➡ Listen and subscribe: https://spoti.fi/3Iou2ZH