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SiS MASTERS podcast helps those interested in sport, sport business & performance to understand inspiring experts’ challenges and solutions while sharing unique life experiences. 

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WhatsApp Image 2022-11-29 at 09.51.58

Mark Parkman – THE MAGIC OF BROADCASTING THE OLYMPICS – COO at BlueStar Studios

Mark Parkman-COO at BlueStar Studios
Mark Parkman has just left the IOC, where he has produced 12 Olympic Games and launched and managed the Olympic Channel and Olympics.com, the world’s most-visited sports site in July and August 2021. He shared unique experiences in sports content, from broadcasting the games, to creating content and producing “The Redeem Team”, the 3rd most popular movie in the USA one week after its premiere. Mark explains his new project, BlueStar Studios, a TV & Film studio in Atlanta, Georgia.
Captura de Pantalla 2022-12-01 a la(s) 16.50.28

Finn Taylor – Volleyball World, CEO – THE STRATEGY TO GROW THE GAME WORLDWIDE!

Finn Taylor-Volleyball World, CEO
Finn Taylor is the CEO of Volleyball World discusses how the commercial arm of the FIVB works and how they collaborate with the organization and explains the aim to grow volleyball taking advantage of its fanbase, improving people's ability to watch and follow volleyball beyond the Olympics and making events commercially valuable. Finn also shares how he imagines the organization will be in the future.
Captura de Pantalla 2022-12-01 a la(s) 16.37.11

Mauricio Culebro – Club Tigres, Presidente – EL PLAN ESTRATÉGICO PARA SER REFERENTES (ESP)

Mauricio Culebro-Club Tigres, Presidente
Mauricio Culebro es el Presidente del Club Tigres, la institución más ganadora de la última década en el fútbol mexicano, varonil y femenil. Mauricio nos habla de los retos que significa trabajar para una afición leal y exigente con alrededor de 38,000 abonos vendidos, cuál es el plan estratégico de Tigres para los siguientes 5 años y cuáles son las claves para gestionar un equipo en lo deportivo y en lo operativo.
Captura de Pantalla 2022-12-01 a la(s) 13.05.24

Mariana Gutiérrez – Liga MX Femenil, Directora – CONSOLIDANDO MÁS QUE UNA LIGA DE FÚTBOL (ESP)

Mariana Gutiérrez-Liga MX Femenil, Directora
Mariana Gutiérrez es la Directora de la Liga MX femenil, una competición que desde su creación en 2017 no ha parado de crecer y la hace la liga de fútbol femenil con mayor cantidad de seguidores en todas sus redes sociales, además de tener el 100% de sus partidos transmitidos. Mariana nos comparte sus retos y experiencias en este proyecto que inició desde cero y se ha convertido en una liga referente a nivel mundial.
Captura de Pantalla 2022-12-01 a la(s) 12.59.57

Ben VALENTA – FOX SPORTS SVP of Strategy & Analytics – NEW INSIGHTS ON FANDOM

Ben Valenta-FOX SPORTS SVP of Strategy & Analytics
Ben Valenta is the Senior VP of strategy & analytics at FOX Sports. He has deep experience understanding fans. Ben is the co-author of the newly released book “Fans Have More Friends”, a great work to understand the triggers of fans and the benefits of being a fan. Interesting for anyone interested in understanding and connecting with fans.
11

Caitlin Morris – Nike VP, Social & Community Impact – SPORT’S POWER TO MOVE THE WORLD FORWARD

Caitlin Morris-Vice President of Social & Community Impact at NIKE
Caitlin Morris is the Vice President of Social & Community Impact at NIKE, with more than two decades of experience working to drive positive social impact. Caitlin talks about Nike’s community impact strategy, her role & commitment there and how the sport has the power to move the world forward and accelerate human potential.
10

Miguel Naranjo – UNITED NATIONS, Climate Change – SPORT’S POTENTIAL TO CREATE A BETTER FUTURE

Miguel Naranjo-UN Climate Change, Programme Officer
Miguel Naranjo is Programme Officer at UN Climate Change. He promotes climate action among the private sector and other stakeholders to meet the goals of the Paris Agreements and the Sustainable Development Goals.
9

Benny Bonsu – IOC, Director of Daily Content – FROM GHANA TO THE IOC, A TRUE SPORT STORY!

Benny Bonsu -IOC, Director of Daily Content
Benny Bonsu is the Director of Daily Content at The International Olympic Committee. She arrived in the UK from Ghana at 11, Benny has had quite a unique journey, from being a teacher, collaborating with Tottenham Hotspur, then the BBC radio, being the NBA face for BT Sport SKY Sports and the transition towards the IOC.
8

Michael Payne – Payne Sports Media Strategies, CEO – PROPERTIES & BIG EVENTS

Michael Payne-Payne Sports Media Strategies, CEO
Nominated as one of the world’s most influential marketers by Advertising Age, Michael Payne oversaw the development of the first ever global marketing strategy for the Olympic Games, which has turned into one of the most successful marketing initiatives ever seen.
WhatsApp Image 2022-11-29 at 09.51.58
Mark Parkman has just left the IOC, where he has produced 12 Olympic Games and launched and managed the Olympic Channel and Olympics.com, the world’s most-visited sports site in July and August 2021. He shared unique experiences in sports content, from broadcasting the games, to creating content and producing “The Redeem Team”, the 3rd most popular movie in the USA one week after its premiere. Mark explains his new project, BlueStar Studios, a TV & Film studio in Atlanta, Georgia.
Captura de Pantalla 2022-12-01 a la(s) 16.50.28
Finn Taylor is the CEO of Volleyball World discusses how the commercial arm of the FIVB works and how they collaborate with the organization and explains the aim to grow volleyball taking advantage of its fanbase, improving people's ability to watch and follow volleyball beyond the Olympics and making events commercially valuable. Finn also shares how he imagines the organization will be in the future.
Captura de Pantalla 2022-12-01 a la(s) 16.37.11
Mauricio Culebro es el Presidente del Club Tigres, la institución más ganadora de la última década en el fútbol mexicano, varonil y femenil. Mauricio nos habla de los retos que significa trabajar para una afición leal y exigente con alrededor de 38,000 abonos vendidos, cuál es el plan estratégico de Tigres para los siguientes 5 años y cuáles son las claves para gestionar un equipo en lo deportivo y en lo operativo.
Captura de Pantalla 2022-12-01 a la(s) 13.05.24
Mariana Gutiérrez es la Directora de la Liga MX femenil, una competición que desde su creación en 2017 no ha parado de crecer y la hace la liga de fútbol femenil con mayor cantidad de seguidores en todas sus redes sociales, además de tener el 100% de sus partidos transmitidos. Mariana nos comparte sus retos y experiencias en este proyecto que inició desde cero y se ha convertido en una liga referente a nivel mundial.
Captura de Pantalla 2022-12-01 a la(s) 12.59.57
Ben Valenta is the Senior VP of strategy & analytics at FOX Sports. He has deep experience understanding fans. Ben is the co-author of the newly released book “Fans Have More Friends”, a great work to understand the triggers of fans and the benefits of being a fan. Interesting for anyone interested in understanding and connecting with fans.
11
Caitlin Morris is the Vice President of Social & Community Impact at NIKE, with more than two decades of experience working to drive positive social impact. Caitlin talks about Nike’s community impact strategy, her role & commitment there and how the sport has the power to move the world forward and accelerate human potential.
10
Miguel Naranjo is Programme Officer at UN Climate Change. He promotes climate action among the private sector and other stakeholders to meet the goals of the Paris Agreements and the Sustainable Development Goals.
9
Benny Bonsu is the Director of Daily Content at The International Olympic Committee. She arrived in the UK from Ghana at 11, Benny has had quite a unique journey, from being a teacher, collaborating with Tottenham Hotspur, then the BBC radio, being the NBA face for BT Sport SKY Sports and the transition towards the IOC.
8
Nominated as one of the world’s most influential marketers by Advertising Age, Michael Payne oversaw the development of the first ever global marketing strategy for the Olympic Games, which has turned into one of the most successful marketing initiatives ever seen.

Podcast

Arnaud Drijard, Sport Innovation Society (SiS) founder, deep-dives every week into his guests’ experiences and the most relevant sport industry topics to share with you their stories and insights.

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