#24. Nicolas Manissier – L’EQUIPE – FROM MEDIA RIGHTS ACQUISITIONS TO BALLON D’OR KEYS TO SUCCESS
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Nicolas Manissier is the Director of Acquisitions of L’Equipe Group and Global Head of the very famous glamorous Ballon d’Or, which has reached 2.9 billion people in 2022.
Content generation: Challenge Accepted!
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Content generation has always been quite relevant in the sports industry. However, the context around the world in the last months accelerated the digitalization process.