NEWSLETTER  

Content generation: Challenge Accepted!

Sébastien AUDOUX - HEAD OF SPORTS DIGITAL CONTENT, CANAL+ GROUP.
Content generation has always been quite relevant in the sports industry. However, the context around the world in the last months accelerated the digitalization process.
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The sports organizations and, in general, all the sports industry stakeholders, including the broadcasting providers, have been in a constant race looking to enhance their creativity and offer an attractive content offer for the consumers.

Sports organizations are producers of entertainment always looking for additional sources of income, and undoubtedly the content generation on all the platforms is essential to achieve it because consumers have plenty of options to reach in the entertainment industry, and making things differently always attracts people.