Michael Payne – Payne Sports Media Strategies, CEO – PROPERTIES & BIG EVENTS

Michael Payne - Payne Sports Media Strategies, CEO
Nominated as one of the world’s most influential marketers by Advertising Age, Michael Payne oversaw the development of the first ever global marketing strategy for the Olympic Games, which has turned into one of the most successful marketing initiatives ever seen.

During his tenure at the IOC, Michael lead the marketing team for over 20 years, that would generate in excess of $15 billion in broadcast and marketing revenues.

He is now CEO of his own strategic consultancy working with many of the world’s leading sports groups and companies. He has a lot to share about the challenges and opportunities of properties and big events!