NEWSLETTER  

Benny Bonsu – IOC, Director of Daily Content – FROM GHANA TO THE IOC, A TRUE SPORT STORY!

Benny Bonsu - IOC, Director of Daily Content
Benny Bonsu is the Director of Daily Content at The International Olympic Committee. She arrived in the UK from Ghana at 11, Benny has had quite a unique journey, from being a teacher, collaborating with Tottenham Hotspur, then the BBC radio, being the NBA face for BT Sport SKY Sports and the transition towards the IOC.
https://soundcloud.com/sismasterspodcast/9-benny-bonsu-ioc-director-of-daily-content-from-ghana-to-the-ioc-a-true-sport-story

Benny shares with us her mission in sport, her unique experiences, and what it means to be the Director of Daily Content at the IOC.

Key learnings:

· Understand why she is always on a mission with the young people, her community and with Africa & Tottenham

· Know what her responsibilities are as the IOC being director of daily contents

· The beauty of the diversity of the Olympic stories

· Find out the challenge that represents understanding the behaviour of the audience to produce quality content

· How has evolved the Olympic channel, since its creation

· “The Redeem Team”, first co-produced Olympic Channel content on Netflix

“As an African born woman, I am on a mission, and being now at the IOC is more than a job, it is a responsibility”. Benny BONSU