AO StartUps is the latest step in Tennis Australia’s innovation program, which helps startup companies pilot their cutting-edge technology at the Australian Open and other areas of Tennis Australia’s business. It’s been designed to extract maximum value for the startup, streamline corporate processes that can often stifle innovating at speed, and provide an opportunity for future investment via Tennis Australia’s venture capital fund, Wildcard Ventures. Companies participating in AO StartUps will be provided with the opportunity to test their business models in real-time and directly access proprietary intel and exposure at one of the world’s most significant sports and entertainment events.