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SiS MASTERS podcast helps those interested in sport, sport business & performance to understand inspiring experts’ challenges and solutions while sharing unique life experiences. 

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1678303597346

Ligue 1 Uber Eats and SiS brought the French league closer to Mexican fans! 

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📺 For the first time in its history, Ligue 1 Uber Eats hosted two Ligue 1 Touch events in Mexico, inviting local fans to experience and live the intensity of Le Classique. The OM-PSG match, played on 26 February 2023, was broadcasted live simultaneously on giant screens in Mexico City and Monterrey, with the presence of legendary former Ligue 1 Uber Eats players.

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Innovative partnership between Tottenham Hotspur and F1. 

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Formula 1 has agreed to a 15-year strategic partnership with Premier League football club Tottenham Hotspur Football Club to deliver the world’s first-in-stadium electric karting facility and London’s longest indoor track below the 62,000-capacity Tottenham Hotspur Stadium.

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Two of the biggest women´s football powerhouses join forces! 

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Seeking international growth, Club Tigres Women and FC Bayern München Women have announced a multi-year partnership in women's football. The collaboration will begin with a friendly match on January 21 2023, in Monterrey at Estadio Universitario.

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FAN ENGAGEMENT OPTIONS FOR QATAR 22!

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Fans are the most important asset for sports organizations; during their international competitions, it is essential to connect with them. During this FIFA World Cup, technology is bringing several options to connect fans with FIFA, sponsors and among them.

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FIBA-_-Two-Circles

FIBA and Two Circles partnership on a DTC platform.

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FIBA and digital sports marketing agency Two Circles have partnered to develop and commercialize the global governing body’s new direct-to-consumer (DTC) content platform under the Courtside 1891 brand.


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UEFA-Women´s-Sport

UEFA and the growing women’s football interest for fans and brands!

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Women's football is flourishing off the pitch and on the pitch, and UEFA knows it perfectly.  The European federation has lucrative long-term agreements with several high-profile companies. Several recent agreements exemplify the growing role of sponsorships in women’s sports.

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1678303597346
📺 For the first time in its history, Ligue 1 Uber Eats hosted two Ligue 1 Touch events in Mexico, inviting local fans to experience and live the intensity of Le Classique. The OM-PSG match, played on 26 February 2023, was broadcasted live simultaneously on giant screens in Mexico City and Monterrey, with the presence of legendary former Ligue 1 Uber Eats players.

Read More

1669305785865
Fans are the most important asset for sports organizations; during their international competitions, it is essential to connect with them. During this FIFA World Cup, technology is bringing several options to connect fans with FIFA, sponsors and among them.

Read More

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Arnaud Drijard, Sport Innovation Society (SiS) founder, deep-dives every week into his guests’ experiences and the most relevant sport industry topics to share with you their stories and insights.

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