FIBA and Two Circles partnership on a DTC platform.

FIBA and digital sports marketing agency Two Circles have partnered to develop and commercialize the global governing body’s new direct-to-consumer (DTC) content platform under the Courtside 1891 brand.

UEFA and the growing women’s football interest for fans and brands!

Women’s football is flourishing off the pitch and on the pitch, and UEFA knows it perfectly.  The European federation has lucrative long-term agreements with several high-profile companies. Several recent agreements exemplify the growing role of sponsorships in women’s sports.

Nike launches its Athlete Think Tank!

Nike has launched its Athlete Think Tank, partnering with 13 of its elite female athletes. The new collective is focused on improving girls’ experience in sport and women’s sports development.

Cisco has become the new Real Madrid technology partner!

As the club’s official technology partner, Cisco will equip the Santiago Bernabéu Stadium with the full range of its industry-leading technology, including connectivity and security solutions, a data center, and digital signage.