Cisco has been named the new official technology partner of Real Madrid. The Californian-based company will provide technological infrastructure. With this partnership, the new Casa Blanca will be one of the most technological and connected stadiums globally (the aim is to be Europe’s most connected venue), improving various operational processes and providing innovative experiences for fans in the new Bernabéu and around the world:
– The best wireless connection, based on Wi-Fi 6 technology
– More than 1,200 Wi-Fi 6 access points
– Over 1,000 screens supported by Cisco’s IPTV solution
– Enhance the data center security
– Digital signage solutions
Real Madrid will look to use the partnership to offer innovative stadium experiences for fans; Emilio Butragueño, director of institutional relations at Real Madrid, said: “Thanks to this collaboration agreement with Cisco, a leader in connectivity and content management, the Santiago Bernabéu ensures that it can take data, voice, and videos to any point and guarantee the broadest range of services and an unparalleled show in the world of football.
The new Bernabéu will be Cisco’s converged network showpiece in Europe, like the SoFi Stadium in the US; there is the expectation that some more venues will join the group soon.
The sports industry understands the importance of digitization and connectivity to create a better fan experience, either in-person, hybrid, or remote.
Andreu Vilamitjana, general director of Cisco Spain, added: “The Santiago Bernabéu is already reinventing the future of entertainment in sports venues, providing fans with unforgettable experiences and allowing content and services to have the highest quality and safety. We are excited to team up with Real Madrid to take interaction with fans to the next level.”
For her part, Wendy Mars also stressed the value of the link-up: “Real Madrid is one of the jewels in the crown in the world of sport. We’re delighted to add a club with such a rich history to the global portfolio of sporting institutions that Cisco works with. We hope to bring the potential of our two global brands together to promote a more connected and inclusive future for the game”.
