SiS MASTERS podcast helps those interested in sport, sport business & performance to understand inspiring experts’ challenges and solutions while sharing unique life experiences. 

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UEFA and the growing women’s football interest for fans and brands!

Women's football is flourishing off the pitch and on the pitch, and UEFA knows it perfectly.  The European federation has lucrative long-term agreements with several high-profile companies. Several recent agreements exemplify the growing role of sponsorships in women’s sports.


Arnaud Drijard, Sport Innovation Society (SiS) founder, deep-dives every week into his guests’ experiences and the most relevant sport industry topics to share with you their stories and insights.

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