Sony is looking to the metaverse with the Beyond Sports acquisition!

Sony has acquired Beyond Sports, an AI-based data analysis and visualization company
specializing in fan engagement. As a result of the deal, Sony is reconstructing its sports
business organization with the Netherlands-based Beyond Sports joining Sony-owned optical
tracking provider Hawk-Eye Innovations Ltd and digital media platform  Pulselive – A Sony
Sports Company  under its sports business umbrella.

The six “I”s of Collaborative Innovation!

🤝 Talking about innovation is sometimes about taking individuals’ creative energy and transforming it into something of collective value. However, the challenge is to help people to collaborate and create because everyone has different motivations, education and culture.

The importance of Strategic Planning

In the last two years, at Sport innovation Society, we have developed strategic plans for sports organizations in different countries, from the Americas to Africa, and in different sports.

ClipperVision the first NBA DTC Streaming Option!

The LA Clippers have become the first National Basketball Association (NBA) franchise to offer a direct-to-consumer (DTC) streaming platform with live in-market games. ‘ClipperVision’ complements the team’s existing local broadcast deals and will broadcast 74 of the Clippers’ 82 matches this season – the other eight have been selected for coverage by the NBA’s national broadcast partners.

🚀 Eyes on Mexican Market!

One of the indicators analysed by the investors & marketers is demographics and consumer behaviours. It is also part of the innovation process, considering you need to understand your targets to solve problems that matter to them and identify the potential market size.