The new network has more than 1,000 hours of content, with live games, tournaments and
events and also features original documentaries on athletes and leagues. The network’s
flagship show, GAME ON, provides fans with the latest women’s sports news, hottest topics,
and sports pop culture content. It plans to broadcast games starting in January.
The Women’s Sports Network is a free, ad-supported, 24/7 streaming destination available
on Amazon Freevee, FuboTV, LG Channels on LG Smart TVs, Local Now, Plex, Sports.tv,
Tubi, Xumo and smart TVs that spotlights women’s sports content. The Women’s Sports
Network aims to promote diversity in the sports and entertainment industries by offering
viewers content that champions female athletes on and off the field.
The Women’s Sports Network is supported by many major leagues that have come together
for the first time to continue raising the tide of women’s sports. The founding league and
content partners include the Women’s National Basketball Association, Athletes Unlimited,
Goodsport/Empower Onyx, Ladies Professional Golf Association, Octagon, Premier Hockey
Federation, Quattro Media, Street League Skateboarding, U.S. Ski & Snowboard, United
States Golf Association, Women’s Football Alliance, and World Surf League. The partnership’s
mission is for the Women’s Sports Network to drive growth by giving league partners more
opportunities to build their brands.
Stuart McLean, FAST Studios CEO, mentioned: “We see women’s sports as a great
business, and we want to create better access for the fans and brands who want to see more.
We’re excited to be able to add to the growing momentum in women’s sports and become a
part of the solution these great athletes have worked so hard for by leveraging our expertise in
the new FAST landscape. At the Women’s Sports Network, women’s sports are primetime, all
Mollie Marcoux Samaan, Commissioner of the LPGA, told: “The Women’s Sports Network is
exactly what athletes, fans and sponsors have been asking for.”
Carol Stiff, Women’s Sports Network board of advisors chair, said: “We have prime time wide
open. We’re 24/7, and we can put games and stories and documentaries where the league
partners want their games to be played, versus being forced into areas or windows that they
don’t even want to be in.”
According to a recent study by the University of Southern California and Purdue University,
only 5% of all sports media coverage is focused on women’s sports. However, interest in
women’s sports continues to grow, and this 24/7 women’s sports space will amplify the
opportunities for female athletes to get much more exposure.