Investment in women´s football keeps growing!

⚽ 2022 has been one of the most important years, if not the most relevant, in the history of women´s football. There are several examples of this success:

– Attendance records in the UEFA Women´s Champions League, the UEFA Women´s Euro in England, the NWSL, Brasileirão Feminino, Women’s Super League and more
– Increase in the live viewership numbers in all those competitions
– The number of fans interested in the game has grown as well, and the numbers show an interesting demographic group that is the most enthusiastic.

📘 If this data is not enough, days ago, FIFA and Deloitte released the second edition of Setting the Pace. The comprehensive analysis is based on data related to sporting, governance, financial, player, and fan engagement topics and features women’s football clubs and leagues from all six FIFA Confederations. The benchmarking report analysed 30 leagues and 294 clubs.

💵 The key findings are these:

– 77% of leagues have title sponsors, up 11% from 2021 
– 10 leagues with broadcast revenue in 2021, compared to 9 in 2020
– Clubs’ commercial revenue increased by 33% YoY
– 7% of clubs generating more than $1M from matchday, broadcast, commercial, and prize money sources.
– Leagues’ commercial revenue increased by 24% YoY 
– 90% of leagues had a written strategy in 2022, compared to 79% in 2021 
– Women’s football transfer fees worth USD 2.1 M, an increase of 73% on 2020
-Clubs spending more than $100,000 on marketing and activation generated higher average commercial revenues of $1.1 million.
– Clubs that sell merchandise on matchday generated $311,000 in commercial revenue, while clubs that didn’t only generate $116,000.

🎙 Sarai Bareman, FIFA’s Chief Women’s Football Officer, stated: “The data in this year’s report underscores that organisations that are prepared to invest in women’s football are receiving return, and we expect this will only increase as more clubs and leagues, as well as broadcasters and partners, truly recognise the unique growth opportunity that exists in women’s football.”

🔝 Women´s football keeps growing; consequently, the investment is also increasing. This benchmarking report recognises growth and development in several key areas and provides insights into the factors that drive success in women’s football clubs and leagues. 


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