LALIGA HAS PARTNERED WITH NETFLIX FOR A DOCUSERIES | #FANENGAGEMENT
LaLiga has partnered with Netflix and will have a docuseries focused on the 2023-24 LaLiga season, which will be launched worldwide on the platform next year. This is the first sports series produced by Netflix in Spain.
MLS AGREES $830 MILLION LONG-TERM ADIDAS SPONSORSHIP EXTENSION | #SPORTBUSINESS
Major League Soccer and Adidas have agreed to a multi-year extension until 2030 for $830 million that will see the sportswear brand continue as the official supplier for the league, its clubs, and academy systems.
ALLY INCREASES INVESTMENT IN WOMEN’S SPORTS THROUGH DISNEY PARTNERSHIP | #WOMENSPORTS
US-based Ally Financial has stepped up its support for women’s sports through a multi-year agreement with media giant Disney.
AL THANI AND RATCLIFFE SUBMIT MAN UNITED BIDS | #SPORTBUSINESS
Qatari Sheikh Hamad bin Jassim bin Jaber Al Thani and UK billionaire Jim Ratcliffe have officially submitted bids to buy English Premier League soccer giants Manchester United.
AUSTRALIA’S FEDERAL AND STATE GOVERNMENTS AGREE BRISBANE 2032 FUNDING PACKAGE | #OLYMPICS
Australia’s federal government and the Queensland state government have announced they will spend a combined AUD7.1 billion ($4.85 billion) on building new venues and refurbishing existing ones in preparation for the 2032 Brisbane Olympic and Paralympic Games
TATA IN AS FIRST TITLE SPONSOR OF INDIA’S WOMEN’S PREMIER LEAGUE | #SPONSORSHIP
Tata Group has been officially announced as the inaugural title sponsor of India’s soon-to-launch Women’s Premier League Twenty20 cricket tournament.
PENN ENTERTAINMENT FINALIZES FULL BARSTOOL PURCHASE FOR $388M | #BETTING
Penn Entertainment, the US regional gaming giant formerly known as Penn National Gaming, has completed its takeover of Barstool Sports, the US-based sports and pop culture platform.
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