Author: David Amador

NBA new season, a new beginning of the league that keeps growing!

The 2022/23 NBA season is in its inaugural week, and the $10 billion league has many relevant topics to follow. For the first time, the league has caught up to the MLB in terms of business, the NBA’s international market success the NBA maintains its dominance as one of the most progressive sports leagues with digital advances and products offered to its fans.

The New Zealand World Cup represents a great opportunity for Women´s Rugby!

The Rugby World Cup 2021 has begun and has already broken the world record for attendance at a women’s Rugby World Cup. The opening match day at Eden Park last Saturday was sold out. The 50,000-capacity venue hosted the most attended women’s Rugby World Cup matchday ever. Additionally, Saturday’s triple-header will be the first time in history that Eden Park has reached capacity for a women’s sports event in New Zealand.

The NFL is getting closer to Europe!

The NFL knows that to keep growing at its expected rates, the international market is fundamental, and in the last years, have implemented strategies to reach its goals.

INNOVATING IN AN ICONIC AND HISTORIC OLYMPIC EVENT!

The Marathon for All Paris 2024″ will have 40,048 participants! Sometimes it is difficult to cross the line dividing innovation and tradition. However, there are cases where this happens. Such as Paris 2024 – Comité d’organisation des Jeux Olympiques et Paralympiques de 2024, where the outcome is an outstanding and unique opportunity to promote the sport and experience participating actively in an Olympic venue in the first person.

ADVERTISING INNOVATIONS AT THE NHL!

Using innovation to create new advertising opportunities for NHL stakeholders! The National Hockey League announced the debut of Digitally Enhanced Dasherboards (DED), described as “an advanced approach to dynamic dasherboard advertising that will launch for the 2022-23 season”, which begins on October 7 in Prague.

THE FIRST PROFESSIONAL SPORTS LEAGUE TO LAUNCH A DAO!

Moving its governance to fans and athletes to increase engagement!
Karate Combat, a league created to promote the sport of Karate and make it more accessible to a broader audience, announced it will become the first sports league to transition its governance to its fans and athletes by forming a Decentralized Autonomous Organization (DAO) in December 2022.
Karate Combat wants to give token owners the power to take control of relevant decisions of the league, such as rule changes, supplier selection and marketing strategy, and this way, increase engagement.

NBA APP REVOLUTIONIZING FAN EXPERIENCE

The all-in-one app brings all NBA content closer to its fans worldwide! The National Basketball Association (NBA) launches a first-of-its-kind new app experience for fans, driven by the power of data. With entirely new personalization features, the NBA App, a product of NBA Digital, the league’s joint venture with Turner Sports, will provide wall-to-wall content from every NBA game and feature social-style vertical video, unprecedented behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA vault for free.

LUKA DONČIĆ TURNED INTO A METAHUMAN

Luka Dončić is the first NBA player to use this technology!
Luka Dončić launched a virtual alter-ego metahuman on TikTok that will interact with users and develop based on community feedback on the platform. It is remarkably realistic! The player believes it will help engage his fanbasebetter and create chances to improve the work of his foundation. 
Luk.AI, his virtual alter-ego metahuman, will now take over Luka’s TikTok account.