🤝 WBD Sports was formed by the merger of WarnerMedia and Discovery earlier this year, comprising Turner Sports in the US and Eurosport in Europe. The joint venture combines the assets of BT Sport and Eurosport into a single entity.

With this, WBDS and Infinite Reality will explore new ways to use Web3 technology and create immersive experiences to engage fans and via which for fans to interact in the metaverse with athletes, retail outlets, and brands.

The multi-year agreement with Warner Bros Discovery Sports Events will see the two companies collaborate and launch new ways for sports communities, athletes and brands to interact with each other within unique virtual environments, specifically developed around upcoming Discovery Sports Events properties.

🚴‍♀️ The first project is the upcoming UCI Track Champions League, which begins in Mallorca on 12th November.

🎙 François Ribeiro, head of Discovery Sports Events, said: “We are excited by the potential to engage new audiences around live sport in different ways, extending the experience beyond the live environment and into even more places where people are interacting and spending time. Over the coming years, by breaking new ground in metaverse experiences around live sports events we will empower fans to engage with sport in new and exciting ways.”

🗣 John Acunto, chief executive of Infinite Reality, added: “This is just the beginning of connecting amazing content with their audiences in unique and immersive ways. We can’t wait to see the fans’ excitement while engaging with UCI Track Champions League and bringing them closer to the sport they love in a totally new and revolutionary way.”

WBDS has said the partnership marks the first time it will have harnessed Web3 technology for its sports properties in Europe by bringing an international event experience to the metaverse. Another aim of WBDS is to build audiences for its events and provide new commercial opportunities for partners and advertisers.