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#22. Andrew Messick – CREATING GREAT EXPERIENCES FOR ATHLETES – IRONMAN GROUP

Andrew Messick - IRONMAN GROUP
Andrew Messick is the President and Chief Executive Officer of The IRONMAN Group. During his tenure, The IRONMAN Group has grown from a triathlon-focused company to the world’s largest organizer of mass participation events with hundreds of stand-alone events a year across more than 50 countries in triathlon, running, trail-running, road cycling, and mountain biking. Andrew shares his broad experience and deep dives into Ironman's group strategy, its properties and the institution’s future.
https://soundcloud.com/sismasterspodcast/22-andrew-messick-creating-great-experiences-for-athletes-ironman-group?si=d99b56de831a4c41a6a4d5b94fde9766&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

📱 This episode is presented by SportsManias, a creative digital agency recognised as the industry leader in animated emojis and augmented reality effects, connecting partners and brands with fans’ conversations on every major mobile messaging and social media platform, including Instagram, TikTok, Snap, Twitter, WhatsApp and wherever fans are expressing their passion. SportsManias’ emojis and AR Effects have driven over 15 billion views to date.
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WHAT CAN YOU LEARN TODAY:
Ironman’s group strategy: from Ironman to mass participation events
The importance of creating unforgettable experiences for athletes
The whys of 2023-2026 Ironman World Championships with men & women on differents dates and locations (Nice-France, and Kona-HawaÏ) 
Brand love and innovation process 
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“Our goal is always to deliver exceptional race experiences for athletes.”
Andrew MESSICK
President and Chief Executive Officer, IRONMAN Group

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