NEWS OF THE WEEK

APRIL 5, 2023 – APRIL 12, 2023 Sport Business and Innovation News
News of the week

2023 WOMEN’S WORLD CUP – 100 DAYS TO GO UNTIL THE TOURNAMENT | #FIFA

Organisers of the 2023 Fifa Women’s World Cup, which starts in 100 days, say they are on course to sell a record 1.5 million tickets. Around 650,000 have been sold for the event in Australia and New Zealand.

BURNLEY WOMEN ECLIPSE ONE MILLION TIKTOK LIVE VIDEO VIEWS | #MEDIA

English soccer club Burnley Women have achieved more than one million total views for their TikTok Live videos since partnering with the social video platform in 2021.

SAN JOSE SHARKS EXTEND WITH ARENA SPONSOR SAP | #NAMINGRIGHTS

The San Jose Sharks NHL franchise has renewed its sponsorship deal with German multinational software company SAP, which holds naming rights to the team’s home arena, SAP Center.

PREMIER LEAGUE TO STAGE FIRST PRE-SEASON TOURNAMENT IN US | #SPORTBUSINESS

The Premier League has announced it will stage its first pre-season friendly tournament in the United States this summer. The Premier League Summer Series will feature nine matches between six clubs from July 22 to 30.

FANATICS PARTNERS WITH FFF TO BOLSTER INTERNATIONAL FOOTBALL STABLE | #PARTNERSHIP

Through the deal, Fanatics has become the exclusive operator globally for the official FFF online store and the official FFF high street retail store in Paris.

NBA BREAKS ATTENDANCE RECORDS FOR 2022-23 REGULAR SEASON | #NBA

The league set all-time highs as a total of more than 22 million attended games this year. This season marks only the second time in NBA history that total attendance exceeded 22 million. For the first time, teams averaged more than 18,000 fans (18,077).

DENYER AND WRIGHT TO REPRESENT CVC ON WTA VENTURES BOARD | #SPORTBUSINESS

The Women’s Tennis Association has named the board members of WTA Ventures, the new commercial entity formed following its investment deal with CVC Capital Partners, with Simon Denyer and Gemma Wright representing the private equity company.

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