SWITZERLAND WINS RACE TO HOST WOMEN’S EURO 2025 | #UEFA

Switzerland has been selected as the host of the Women’s Euro 2025, beating bids from France, Poland and the Nordic countries of Denmark, Finland, Norway and Sweden. The decision was announced following a meeting of Uefa’s executive committee in Lisbon

NBA, NBPA REACH IN-PRINCIPAL AGREEMENT ON NEW CBA | #NBA

The NBA and the National Basketball Players Association (NBPA) have agreed to a new tentative seven-year collective bargaining agreement (CBA) starting with the 2023-24 season. The new labor agreement includes a new in-season tournament and minimum game requirement for major end-of-season awards.

SIXTH STREET LEADS GROUP BRINGING NWSL EXPANSION TEAM TO CALIFORNIA’S BAY AREA | #SPORTBUSINESS 

The NWSL has announced the allocation of expansion rights for a 14th team in the US league – set to be based in the Bay Area, California – to an investment group led by global investment firm Sixth Street. The new club will begin to play in 2024, with Sixth Street as the majority investor.

MLB.TV SETS STREAMING VIEWERSHIP RECORD FOR OPENING DAY | #MLB

The league announced that more than 172 million minutes of live games were consumed by viewers via its streaming service on the day, marking a 42% increase from the previous year’s record of 121 million minutes watched.

KANSAS CITY ROYALS LAUNCH AR EXPERIENCE AT KAUFFMAN STADIUM | #FANEXPERIENCE

Next-generation fan engagement platform ARound has partnered with Major League Baseball team, the Kansas City Royals, to launch augmented reality experiences at Kauffman Stadium.

THE MIAMI ARENA WILL HAVE A NEW NAME | #NAMINGRIGHTS

The Miami Heat have agreed to a 17-year naming rights deal with Kaseya for their home arena: Kaseya Center. The deal is reportedly worth $117 million.

MARVEL STADIUM SETS AUSTRALIAN FIRST WITH JUST WALK OUT TECH | #FANEXPERIENCE

Melbourne’s Marvel Stadium will become the first venue in the southern hemisphere to implement Amazon’s Just Walk Out technology for checkout-free purchases.