UEFA ADDS PLAYSTATION AS WOMEN’S FOOTBALL PARTNER IN THREE-YEAR DEAL | #WOMENSPORT
The three-season deal includes sponsorship of the UEFA Women’s Champions League top-tier continental clubs competition and the 2025 UEFA Women’s Championship top-tier national teams competition.
TIKTOK AND MLS AGREE ON SPONSORSHIP, CONTENT AND PROGRAMMING DEAL | #PARTNERSHIP
TikTok has signed a ‘multi-year’ agreement with Major League Soccer to become an ‘Official Partner’ of the league. The deal includes league-related exclusive content, in-app programming, match highlights, and in-stadia branding.
ALLIANZ AND BAYERN AGREE ON 10-YEAR STADIUM NAMING RIGHTS EXTENSION | #SPORTBUSINESS
Bayern Munich has extended its sponsorship deal and stadium naming rights partner Allianz for a further 10 years, to 2033. According to reports in Germany, the value will be worth €13 million per year for a total of €130 million.
DAZN NETS RECORD FTA VIEWING FIGURES FOR UWCL GROUP STAGES | #WOMENSPORT
DAZN has announced that over 20 million viewers tuned into its free-to-air (FTA) coverage of the UEFA Women’s Champions League (UWCL) group stages this season.
LIDL SIGNS ON TO SPONSOR HOME UEFA EURO 2024 | # SPONSORSHIP
Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers.
CÍVITAS METROPOLITANO TO HOST FINALE OF WORLD RUGBY SEVENS SERIES | # RUGBY
Cívitas Metropolitano has been awarded hosting rights for the grand final of the World Rugby Sevens Series for the next three years. The agreement begins with the 2023-24 season.
FIBA EUROBASKET 2022 DELIVERS STRONG ECONOMIC IMPACT FOR HOST CITIES | #FIBA
According to a new report, the 2022 edition of the FIBA EuroBasket continental national teams basketball tournament had a monetary impact of €270 million on its five host cities.
