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SiS MASTERS podcast helps those interested in sport, sport business & performance to understand inspiring experts’ challenges and solutions while sharing unique life experiences. 

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8

Michael Payne – Payne Sports Media Strategies, CEO – PROPERTIES & BIG EVENTS

Michael Payne-Payne Sports Media Strategies, CEO
Nominated as one of the world’s most influential marketers by Advertising Age, Michael Payne oversaw the development of the first ever global marketing strategy for the Olympic Games, which has turned into one of the most successful marketing initiatives ever seen.

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Nominated as one of the world’s most influential marketers by Advertising Age, Michael Payne oversaw the development of the first ever global marketing strategy for the Olympic Games, which has turned into one of the most successful marketing initiatives ever seen.

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Arnaud Drijard, Sport Innovation Society (SiS) founder, deep-dives every week into his guests’ experiences and the most relevant sport industry topics to share with you their stories and insights.

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