Neill is widely recognized as a thought leader in the area of purpose, sponsorship marketing, and sustainability. Driven by a desire to help businesses succeed while prioritizing purpose, he shares with us today his experience and vision of the industry. Let’s deep dive to understand the relevance of growing sports in a responsible way.
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WHAT YOU CAN LEARN TODAY:

– Understand what a purposeful organization means: how doing good is doing business
– Get to know concrete examples of purposeful organizations with adidas and Formula E 
– Get to know what matters to brand’s decision makers in the report Purpose & Sport 
– Learn what 17 Sport agency is about, its journey and value proposition 
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QUOTES:
“Purpose is about story-doing, not storytelling”
“Our biggest challenge is to deal with the properties. The majority of sport properties are still stuck in the past“
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📱 This episode is presented by SportsManias, a creative digital agency recognised as the industry leader in animated emojis and augmented reality effects, connecting partners and brands with fans’ conversations on every major mobile messaging and social media platform, including Instagram, TikTok, Snap, Twitter, WhatsApp and wherever fans are expressing their passion. SportsManias’ emojis and AR Effects have driven over 15 billion views to date.