#24. Nicolas Manissier – L’EQUIPE – FROM MEDIA RIGHTS ACQUISITIONS TO BALLON D’OR KEYS TO SUCCESS
Nicolas Manissier is the Director of Acquisitions of L’Equipe Group and Global Head of the very famous glamorous Ballon d’Or, which has reached 2.9 billion people in 2022.
Content generation: Challenge Accepted!
Content generation has always been quite relevant in the sports industry. However, the context around the world in the last months accelerated the digitalization process.
