DATA IS POWER, AND NOW THE PLAYERS WILL OWN IT!
Individual player data will be collected by FIFA, giving players immediate insights for the first time. The launch of a dedicated player app for FIFA World Cup Qatar 2022 is the latest development in Fifa’s digital transformation journey. Players at Qatar 2022 will be able to get insights into their on-field performance through the FIFA Player App, based on input from professional players, in collaboration with FIFPRO, the global representative of professional footballers.
FIBA and Two Circles partnership on a DTC platform.
FIBA and digital sports marketing agency Two Circles have partnered to develop and commercialize the global governing body’s new direct-to-consumer (DTC) content platform under the Courtside 1891 brand.
UEFA and the growing women’s football interest for fans and brands!
Women’s football is flourishing off the pitch and on the pitch, and UEFA knows it perfectly. The European federation has lucrative long-term agreements with several high-profile companies. Several recent agreements exemplify the growing role of sponsorships in women’s sports.
