INNOVATIONS BEYOND SPORT
MARCH 2023 – Get inspired by innovations beyond sport around the world!
NEWS OF THE WEEK
March 31, 2023 – April 5, 2023 Sport Business and Innovation News
FIFA Introduces AI League Mobile Video Game to Boost Fan Engagement and Attract Younger Audiences.
World football’s governing body, FIFA, has released an open beta version of its new mobile video game called AI League. Developed by web3 AI firm Altered State Machine, the game is currently available on Android, with an iOS version set to be released soon, according to a statement. This marks FIFA’s first game release since its split from publisher EA Sports in the previous year.
Revolutionizing the Masters Digital Experience: IBM’s Generative AI Commentary and Hole-by-Hole Player Predictions.
IBM and the Masters Tournament have introduced two innovative new features as part of the award-winning Masters app and Masters.com digital experience, including Artificial Intelligence (AI), generated spoken commentary.
