The Rugby World Cup 2021 has begun and has already broken the world record for attendance at a women’s Rugby World Cup. The opening match day at Eden Park last Saturday was sold out. The 50,000-capacity venue hosted the most attended women’s Rugby World Cup matchday ever. Additionally, Saturday’s triple-header will be the first time in history that Eden Park has reached capacity for a women’s sports event in New Zealand.
The NFL knows that to keep growing at its expected rates, the international market is fundamental, and in the last years, have implemented strategies to reach its goals.