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1668085218693

Sony is looking to the metaverse with the Beyond Sports acquisition!

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Sony has acquired Beyond Sports, an AI-based data analysis and visualization company specializing in fan engagement. As a result of the deal, Sony is reconstructing its sports business organization with the Netherlands-based Beyond Sports joining Sony-owned optical tracking provider Hawk-Eye Innovations Ltd and digital media platform  Pulselive - A Sony Sports Company  under its sports business umbrella.

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1668085218693
Sony has acquired Beyond Sports, an AI-based data analysis and visualization company specializing in fan engagement. As a result of the deal, Sony is reconstructing its sports business organization with the Netherlands-based Beyond Sports joining Sony-owned optical tracking provider Hawk-Eye Innovations Ltd and digital media platform  Pulselive - A Sony Sports Company  under its sports business umbrella.

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Arnaud Drijard, Sport Innovation Society (SiS) founder, deep-dives every week into his guests’ experiences and the most relevant sport industry topics to share with you their stories and insights.

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