COLLECTIVE FOCUSING ON WOMEN’S PRO SPORTS RAISES $100M | #SPORTBUSINESS
Monarch Collective, a private equity investment fund aimed at professional women’s sports, has reportedly raised $100 million. The company is branding itself as the first investment fund specifically created for supporting women’s sports.
at NWSL games last weekend.
NIKE TO BE EXCLUSIVE SPONSOR OF LIGA BBVA MX FEMENIL | #SPORTBUSINESS
Nike becomes the first exclusive sponsor of LIGA BBVA MX Femenil. As of the Apertura 2023, Nike will be the official sponsor of La Liga and will manufacture the ball that will be used in all categories.
MLB ESTABLISHES AUTHORIZED TICKET MARKETPLACE PROGRAM WITH STUBHUB AS FIRST PARTNER | #TICKETING
MLB has established the initiative so fans can securely buy and sell verified tickets. The league will add other secondary ticket providers as authorized ticket marketplaces, which will accompany MLB’s existing official ticket marketplace program.
NFL PARTNERS WITH REDBIRD FOR SUNDAY TICKET COMMERCIAL VENUES JV | | #PARTNERSHIP
NFL and private equity firm RedBird Capital Partners have created a joint venture that holds rights for Sunday Ticket broadcasts in commercial venues across the US.
NWSL BREAKS OPENING WEEK ATTENDANCE RECORD | #WOMENSPORT
Across six games, the league averaged 15,002 fans on Saturday and Sunday, surpassing the previous mark set last year of 10,150, an increase of nearly 50%. In total, there were over 90,000 attendees.
BELGIUM, NETHERLANDS, AND GERMANY OFFICIALLY BID FOR 2027 WOMEN’S WORLD CUP | #WOMENSPORT
The three national associations have become the first applicants to formally express their interest in staging the 2027 Fifa Women’s World Cup following the launch of the bidding process.
MEXICO ANNOUNCES OLYMPIC GAMES BID PLAN | #OLYMPICS
Mexico has officially announced its intention to bid to host the summer Olympic Games in either 2036 or 2040. A Mexican delegation has delivered a letter of intent to International Olympic Committee president Thomas Bach at the IOC’s headquarters in Lausanne.
TOM BRADY ACQUIRES MINORITY STAKE IN LAS VEGAS ACES | #SPORTBUSINESS
The retired seven-time Super Bowl champ makes the first move into sports ownership since retirement acquiring a minority stake in the defending WNBA champ Las Vegas Aces.